For when "having a great personality" isn't an insult. I'll make sure your audience truly understands who you are and what you do, from brand naming and tag lines to positioning statements, team member bios, and developing the story behind your brand.
Following a Discovery Session and competitive analysis, I'll develop a high-level marketing strategy for monthly, quarterly, and 6-month timelines. Think: content/blogging, email marketing, social media, and PR. No two brands are the same, so this is completely tailored to your needs and goals.
Consistent, thoughtful content is one of the most powerful ways to educate potential clients, position you as an expert, and build a loyal customer base. I'll develop your content strategy (headline/topic ideas) and write articles based on deadlines we set together. These could include interviews, client spotlights, advice articles, etc. I'm happy to publish the articles on your site or Medium for an additional fee.
Launching a new web presence? Redesigning your existing site? Don't invest in a beautiful website without compelling copy. I'll make sure you go 'live' with copy that works, whether it's a one-page scroll or a 30-page site. Think: headlines, calls-to-action, product descriptions, bios -- anything and everything you need on your site.
Whether you're creating flyers, pitch decks, signage, print or digital ads, or other promotional items, I'll craft concise and compelling copy that hooks new audiences.
I'll help spread the word to local and national media outlets in your industry using media relationships I've developed over the past 6+ years. This includes writing and distributing press releases, creating and refining a company media list, and managing follow-ups. Past media placements include Fast Company, Forbes, Tech.Co, Charleston Magazine, and more.