Current & Past Projects

 
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website & brand copy

Own The Room is reinventing professional development through innovative and highly-interactive trainings. Working alongside their Sales, Marketing, and Design team, I wrote new copy for a 30+ page site redesign, including product copy and tag lines they can repurpose for other channels. 

Content creation

As a copywriter for Google's Applied Digital Skills, I develop, write, and edit technology curriculum that teaches practical problem solving using digital tools. I also craft copy for lesson plans, curriculum marketing materials, and customer service emails. 

BRAND STRATEGY & CONTENT CREATION

CreativeMornings is a volunteer-run breakfast lecture series for the creative community. I assist with marketing strategy, local media relations, and content. 

brand strategy & public relations

Jahde Leather Atelier is a maker studio featuring handmade leather goods and accessories. I work closely with the small team to develop the monthly marketing strategy, create digital content, handle media relations, and update brand and product copy. 

 

Brand strategy & content creation 

Longevity Fitness Charleston is a boutique fitness and wellness studio. I develop and implement their monthly marketing strategy, including newsletters, digital content, and promotional copy. 

brand strategy & content creation

DIG SOUTH is the South's Tech Hub. As the freelance Editor and Marketing Manager, I developed a monthly editorial strategy, wrote weekly articles, managed email marketing, and oversaw all digital content. 

content creation

Citrix and Red Hat are sponsoring partners behind The Innovators Program, a global accelerator that fosters early-stage technology startups. I created all supporting content for the program, including promo copy and weekly blog posts. 

brand positioning & website copy

Snapp is a mobile workflow solution that enables healthcare providers to see more patients, meet compliance standards, & increase revenue. I developed their brand positioning/tone, brand tag line, and all copy for their website. 


"We have worked with a lot of copywriters in the past and none of them were able to capture our unique voice and understand our products like Allyson has. She picks up on things quickly, stays on top of tasks, and always offers multiple versions to chose from." 

-Emma McVearry and Sunny DiSalle, Own The Room 


Featured Writing

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